Champion Job Changes

Your best leads just
changed jobs.

Lantern's Champion Tracker monitors your entire customer base and alerts your reps the moment a past buyer lands somewhere new — your warmest possible lead, automatically surfaced.

Book a 30-min demo → See how it works ↓

The Problem

Your best pipeline is walking out the door

Champions who already know and trust your product are your highest-conversion leads. But most teams have no system to track when they move — and miss the window entirely.

❌ Manually checking LinkedIn to see if former customers changed jobs
❌ Finding out a champion moved — after they already bought from a competitor
❌ No way to track stakeholder changes across thousands of accounts at once
❌ Missing the 30-day window when a new executive is most likely to make a purchase

With Lantern — a real scenario

8:03 AM

Signal detected. A former champion just became VP of Sales at a target account. Lantern alerts your rep instantly.

8:04 AM

Rep gets full context — enriched contact data, relationship history, new company fit score, and a suggested opening message.

8:09 AM

Personalized outreach sent. Five minutes after the signal fired, before any competitor even knows.

Next day

Meeting booked. The champion remembers you. That's not luck — that's Champion Tracking.

Why Champions Win

The numbers don't lie

Champions bring trust, context, and credibility to every deal. Catching them in motion is the highest-ROI play in your pipeline.

3×

Champions who bought before are 3× more likely to purchase your solution again at their new company

54%

Deals involving a returning champion are 54% larger — they already trust and understand your product's value

<24hr

Lantern detects champion job changes within 24 hours — so your rep is first to reach out, every time

How It Works

From job change to booked meeting in minutes

Lantern's Champion Tracker isn't a manual alert system — it's a fully automated pipeline engine that activates the moment a champion moves.

Monitor Your Entire Customer Base

Lantern continuously tracks every contact across your account base — detecting job changes within 24 hours across millions of records. No manual list-building. No gaps.

Enrich, Score & Route Instantly

When a champion moves, Lantern automatically researches the new company, scores the opportunity against your ICP, enriches contact data, updates Salesforce, and routes the alert to the right rep — with full context.

Activate Outreach Before Competitors

Your rep reaches out with a personalized, context-aware message while the champion is still in their first week. No cold email. No guessing. Just a warm conversation with someone who already knows your product.

Built For Every Revenue Team

One signal. Three teams win.

Champion tracking isn't just a sales play — it powers your entire revenue motion.

🎯

Sales Teams

Identify and act on expansion opportunities the moment a champion lands at a new ICP-fit company. Reach out with personalized messaging built around their previous success with your product — before a competitor gets there.

Result: Higher win rates, shorter cycles

🤝

Customer Success Teams

Get early warning when a key stakeholder is leaving an account. Implement proven transition playbooks that maintain product adoption and protect usage levels through personnel changes.

Result: Fewer surprise churn events

📊

Account Management Teams

Maintain complete visibility of stakeholder movements across your book of business. Quickly identify risks from departing champions and new opportunities from incoming decision-makers.

Result: Protected and expanded revenue

Proof It Works

Real outcomes from
champion-driven teams

Lantern's Champion Chaser was able to identify significantly more changes than UserGems. The job change data was higher quality. Within three months, results are already showing pipeline that's 6-7x the investment in Lantern, with the potential for significantly more.

6–7×

Harvey Ranola

Director, Digital Growth · QUID

What drew us to Lantern over ZoomInfo was that Lantern actually had more integrations with the tools we needed to connect to, such as Pendo. The onboarding process was also fantastic. Lantern helped every step of the way and made it very easy for us to adopt this tool.

Ardyce Taylor

Head of Performance Marketing · Filevine

We were able to generate $7.6M in pipeline in the first 60 days — all thanks to Lantern. It's game changing being able to leverage the Lantern CDP to integrate with all of our tools (Salesforce, Hubspot, Outreach.io and our product analytics tool). It made Lantern a no-brainer.

$7.6M

Shubh Sinha

CEO · Integral

Your champions are moving.
Are you following them?

See how Lantern's Champion Tracker turns every job change in your customer base into a warm, high-converting pipeline opportunity.

Book a 30-min demo →

No commitment. Talk to a real person, not a bot.

Your best leads justchanged jobs.

Watch how Champion Tracking works